Format: The format used by the preset.This is the name that will be shown in the Presets panel of the Export screen. The MP4 format is designed as a final delivery format. It creates high quality video at remarkably small sizes, so is excellent for creating videos suitable for uploading to the internet. The MP4 format uses the H.264 codec, which is superb for creating final content for delivery. Each format also includes its own options for presets which use that format. There are a number of different formats available for export, each optimized for a specific purpose or application. HitFilm gives you full control over the settings used when exporting.